Project Description

Client ICICI Green Branch
Project Nationwide Retail Identity

A Green Imprint

Challenge

ICICI bank invited EUMO to design a paperless banking facility aimed at their commitment to a greener future while enhancing the banking experience within the norms of the Indian Banking Industry.

Uncover our process

Interpretation

We thought that this could be a great opportunity for ICICI to extend their commitment to the planet by inculcating an attitude shift amongst their customers. A green bank by ICICI should carry a message for their customers to also inculcate a planet-friendly lifestyle and make sensitive choices in their daily purchase decisions, which don’t harm the planet.

Solution

Giving green its due, we embedded biomimetics, systems derived from nature, to create a plan and circulation that encourages gentle interaction between the customer and bank advisors. The layout of the floor is derived from the open petals of a Frangipani flower. The storytelling and sensitisation of clients was through the interpretation of graphics, use of common language between finance and the environment that would bridge the two. The idea was to make customers feel they were entering a verdant, green environment.

Success

A successful initiative, well received by both the client and their customers, the branch is an open plan, transparent and paperless space with careful selection of materials from green-certified manufacturers, ICICI Bank, BKC is open for business and is proudly Green.

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