Our inspiration came from the idea of the desire to serve wholesome, nutritious, fresh food as daily meals in an Indian household. The idea of abundance and flavour guided our research on what is innately Indian – and we struck upon the idea of a Goddess of Nutrition & Abundance. Isvaari, as we named her, was inspired by Annapurna Devi, the Indian Goddess of Food & Nourishment. Isvaari promised Divine Flavours, which would be validated by the authenticity of the products. We extended the identity to design of pack graphics for the first set of food products to be retailed.