Project Description

Client Trinity
Project Melt Branding
Award Best Brand Award Brand Identity Design Melt

Survival of the Fittest

Challenge

A new way of dropping weight required a fresh approach to branding. None of the typical gym and lifting weights or functional training symbolism would work for a scientific system of weight-loss in a controlled chamber.

Interpretation

We decided to focus on the intent, which was to drop calories through burning them at high-altitude simulated environments.

Solution

A new font, unlike a gym, with greater seriousness, and a dripping m, with the drop suspended with tension at the lowest point of the letter m.

Success

An award from Best Brands for new brand identity design.

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