Project Description
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Client Trinity
Project Melt Branding
Award Best Brand Award Brand Identity Design Melt
![Group 116](https://www.eumo.in/wp-content/uploads/2021/07/Group-116.png)
Survival of the Fittest
Survival of the Fittest
Challenge
A new way of dropping weight required a fresh approach to branding. None of the typical gym and lifting weights or functional training symbolism would work for a scientific system of weight-loss in a controlled chamber.
Interpretation
We decided to focus on the intent, which was to drop calories through burning them at high-altitude simulated environments.
Solution
A new font, unlike a gym, with greater seriousness, and a dripping m, with the drop suspended with tension at the lowest point of the letter m.
![1. Startups – Melt – signage](https://www.eumo.in/wp-content/uploads/2022/05/1.-Startups-Melt-signage.png)
![2. Startups – Melt – collatorals – bottles](https://www.eumo.in/wp-content/uploads/2022/05/2.-Startups-Melt-collatorals-bottles.png)
![3. Startups – Melt – collatorals – tshirt](https://www.eumo.in/wp-content/uploads/2022/05/3.-Startups-Melt-collatorals-tshirt.png)
![4. Startups – Melt – signage](https://www.eumo.in/wp-content/uploads/2022/05/4.-Startups-Melt-signage.png)