Project Description

Client GOI Ministry of Textiles CDI
Project Textile Parks

Weaving Stories of Development

Challenge

The GoI through its Ministry of Textiles, Cluster Development Initiative required branding for 30 planned textile parks across the country, an initiative managed by IL&FS CDI. The vision for the exercise was to promote the Government of India cluster initiative for the Indian Textiles industry.

Interpretation

Each park needed its own unique character, yet needed to be part of a singular umbrella identity to gain mileage for the special purpose vehicle set up by the GOI. Our solution was inspired by the craft of the quilt differentiated in each square but held together determinedly by the unity of its weave.

Solution

Our quilted identity defined the initiative, while each square was allocated to a different park reflecting art and craft from each region. Our designers toured the country to research and photograph crafts, architectural forms and textile across different parts of the country to develop a differentiated idiom. A branded environment with way finding, signage and fleet graphics was developed for ea textile park, with strategic inputs on monetization to support and maintain park branding activities.

Success

The project was successfully rolled-out across textile parks set up pan-India, with each park being singularly unique but collectively one.

This project was done under the erstwhile design firm RJB-Design, lead by our Director.

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