Project Description

Client Pidilite Industries
Project Corporate Environment Branding

Bonding Through Spaces

Challenge

Pidilite Corporate Office was designed as the headquarters of Pidilite Industries, with the intent to host high-level meetings for the Board of Directors.

Interpretation

We started from the brand and extended its message through space. Pidilite has always been recognised by its popular products and it’s marketing communication of building strong bonds. We interpreted the brand idea through an intelligent inter-play of materials and textures, brining unlike materials

Solution

Our solution was inspired by the brand Pidilite. Natural stone in its native textures were juxtaposed with smooth, honed stone; wood panelling was the backdrop to installations of suspended natural stone pebbles, visually composed to create voluminous forms that became the conversation starters for meetings and get-togethers.

Success

We delivered a space that went beyond interior design and integrated the brand concept in a nuanced manner, delivering on the brand strategy by upholding its promise through intelligent interpretation in space.

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