The strategy segued into brand positioning for individual brands, naming and creation of identity and brand systems for Xpereos and LivingStone, the brands targeting Indian and International markets respectively. The opportunity for Xpereos is to be an ally to the creative industry, giving wings to their visions in stone. LivingStone offers unique hard landscaping stone to the international market, with it’s positioning of unfolding ‘stories in stone’. We worked closely with the proprietors to develop every aspect of the identities, their personalities, language, brand tone and a bank of imagery which we assigned to a photographer to create a unique brand language. We extended the brand systems to all customer touch-points, such as marketing presentations, brochures, catalogues, website, sales kit and stationery.