Project Description

Client Adani International School
Project Strategic Brand Identity

Growing with You

Challenge

Shantigram, a 600 acres modern township nestled in the Narmada valley and strategically located on the Sarkhej-Gandhinagar Highway, was developed by Adani Realty as an integrated township. Appointed with sprawling apartments, villas and an array of world class facilities, this township required a modern school to complete its offering. The Adani International School was on the drawing board and it required a strategic identity to firmly position itself as a leading and preferred education destination in the region.

Interpretation

Through immersive interviews and in-depth discussions, we identified the need gap that existed for both parents and their children who were studying in schools in the vicinity. The ‘pandemic generation’ of students consisted of digitally native but bored learners who had improvised self-directed learning through online resources. It was imperative to demonstrate that this new school was sensitive to the evolving needs of this new generation and would respond to this transformation through an innovative pedagogy.

Solution

From providing a student-centric environment to creating newer ways of learning which are personalised, self-directed, experiential & practical, our recommendations were to differentiate the school through a unique pedagogy built around the core thought of Growing Together. This would demand from the school a beginner’s mindset, and re-thinking every existing method from a lens of future thinking. Growing Together means being open and responsive and receiving feedback from every child, parent and team member in order to constantly grow and evolve.

Success

The brand identity draws upon ideas of continuity and change, with a book of flipping pages signalling constant evolution. The identity and its language were built into every touchpoint and a seamless brand launch was a testament to a close and collaborative client engagement.

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