Project Description

Client Oaktree International School
Project Strategic Brand Identity
Award Wolda Best of Nation Award Brand Identity Oaktree International School

Holistic Education

Challenge

Our Client had a vision to establish a new residential school in Kolkata that would deliver world-class international learning. This was the first such school to be instituted in the region, with an international curriculum and faculty.

Interpretation

We started with the premise that international education can only be truly holistic if it imbibes the best of education from around the world. We commenced with research on the history of education, traced the early roots to formal systems of education and the value it imparted to societies that it served.

Solution

The solution we arrived at was to create a confluence of the best practices that would help shape a fully-rounded and principled student of today. The identity that resulted captures this essential unity of human knowledge, skills and personality. The brand belief realised is that learning experiences cannot be compartmentalized, a child grows academically and personally while becoming more socially, ethically and environmentally aware.

Success

The Oaktree identity was developed across all touchpoints and marketing collateral, including the website. The Oaktree School identity bagged the Wolda Best of Asia Award.

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