Client Qbera
Project Qbera Branding

Enabling Dreams

Hero Image – Startups – Qbera – visiting cards

Challenge

Qbera, a Bangalore based startup offering fast, frictionless and fair personal loans to a salaried audience was looking for a visual identity for their company before they moved to the next phase of growth.

Interpretation

The company was expected to diversify into thematic loan offerings. Hence, the identity needed to be extendable to multiple products, to eventually include travel loans, wedding loans, emergency loans, medical loans and business loans.

Solution

Focusing on the idea of easy accessibility to finance, the visual identity is constructed using simple but evocative forms. The visual brings together the idea of money as a coin and the connotation of an online chat bubble signifying easy access through conversing with the company. These two forms are intelligently combined to create a distinctive visual identity.