Qbera, a Bangalore based startup offering fast, frictionless and fair personal loans to a salaried audience was looking for a visual identity for their company before they moved to the next phase of growth.
The company was expected to diversify into thematic loan offerings. Hence, the identity needed to be extendable to multiple products, to eventually include travel loans, wedding loans, emergency loans, medical loans and business loans.
Focusing on the idea of easy accessibility to finance, the visual identity is constructed using simple but evocative forms. The visual brings together the idea of money as a coin and the connotation of an online chat bubble signifying easy access through conversing with the company. These two forms are intelligently combined to create a distinctive visual identity.
The success of an enterprise is always the result of hard work and proven credentials. Qbera was acquired by Mumbai based digital lender, InCred in 2020 with the intent to augment its digital distribution strength. We are delighted that we were brought in at the early stage of its life.