We presented 7 Group sectors and 18 Tata group companies, with a unifying theme – ‘Building a future in the new economy’ as well as ‘Building a global Tata Brand’. The showroom was designed as a high-tech environment with multi- media shows programmed for different visitor profiles. The narrative could be viewed as a single unifying narrative or a Company specific show, but always within the umbrella group story. This project was designed by our leadership team through the design company RJB-Design.
This project, done under erstwhile design firm RJB-Design, was lead by our Director.