Project Description

Client ASSOCHAM
Project Strategic Brand Identity

Blazing A Trail

Challenge

The Associated Chambers of Commerce and Industry of India – ASSOCHAMʼs renewed vision was to be the most vibrant chamber representing industries, innovating Indian industry across verticals with a focus on inclusive and sustainable growth. Eumo was called in to create an identity that carried the energy and ambitions of the industries represented by this Apex Chamber of Commerce and Industry.

Interpretation

At a time of great optimism in Indian Industry, we believed that we should consciously represent the Apex industrial body with a symbol which is Indian, vibrant and energetic.

Solution

The brand identity we designed found genesis in the Sun, referred to in Indian mythology as the ruler of intellect and source of truth, symbolising energy, vibrancy and youth. It represents ASSOCHAM as an empowering symbol of creation and sustenance, global in its significance, layered with the ideals of truth, knowledge, strength and purity.

Success

The brand identity was launched by the honourable Finance Minister at a function hosted by ASSOCHAM and it continues to carry the radiance of optimism that permeates Indian industry.

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