Project Description
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Client Kaya Skin Bar
Project Nationwide Retail Identity
Award CMO Asia Award Most Innovative Retail Concept of the Year Kaya Skin Bar
![Group 116](https://www.eumo.in/wp-content/uploads/2021/07/Group-116.png)
A Flawless Verdict
A Flawless Verdict
![Hero Image – Kaya Skin Clinic – Skincare & Beauty](https://www.eumo.in/wp-content/uploads/2022/05/Hero-Image-Kaya-Skin-Clinic-Skincare-Beauty.png)
Challenge
Concurrent to the development of a new retail identity for Kaya Skin Clinics, our Client wanted to start Kaya Skin Bars to deliver a fresh new retail experience for customers, which makes personal care products a part of their regular skincare experience, emphasising Kaya’s expertise in everyday care. The client also wanted to enter retail of skincare products in a mall format, while continuing its established skin clinic brand in a new retail format.
Interpretation
The influx of international Brands that have a stand-alone presence in the retail space required a thorough study of how varying retail experiences are offered to the consumer. Through a service design exercise, we interpreted the audience persona and journey map and the need-gaps that could be filled through design.
Solution
The design solution was devised to solve for all formats – large clinics to skin bars. The hardware for product display was flexible, updatable, integrated visual merchandising, tester units, category and product labelling. A Skin Bar at the centre integrated product display with storage and enabled beauty advisors to test products on customers in a safe and hygienic environment.
![1. Skincare & Beauty – Kaya Skin Clinic – space](https://www.eumo.in/wp-content/uploads/2022/05/1.-Skincare-Beauty-Kaya-Skin-Clinic-space.png)
![2. Skincare & Beauty – Kaya Skin Clinic – space](https://www.eumo.in/wp-content/uploads/2022/05/2.-Skincare-Beauty-Kaya-Skin-Clinic-space.png)
![3. Skincare & Beauty – Kaya Skin Clinic – space](https://www.eumo.in/wp-content/uploads/2022/05/3.-Skincare-Beauty-Kaya-Skin-Clinic-space.png)
![4. Skincare & Beauty – Kaya Skin Clinic – space](https://www.eumo.in/wp-content/uploads/2022/05/4.-Skincare-Beauty-Kaya-Skin-Clinic-space.png)
![5. Skincare & Beauty – Kaya Skin Bar – space](https://www.eumo.in/wp-content/uploads/2022/05/5.-Skincare-Beauty-Kaya-Skin-Bar-space.png)
![6. Skincare & Beauty – Kaya Skin Bar – space](https://www.eumo.in/wp-content/uploads/2022/05/6.-Skincare-Beauty-Kaya-Skin-Bar-space.png)
![7. Skincare & Beauty – Kaya Skin Bar – space](https://www.eumo.in/wp-content/uploads/2022/05/7.-Skincare-Beauty-Kaya-Skin-Bar-space.png)
![10. Skincare & Beauty – Kaya Skin Bar – space](https://www.eumo.in/wp-content/uploads/2022/05/10.-Skincare-Beauty-Kaya-Skin-Bar-space.png)