Project Description

Client Lakshmikumaran & Sridharan
Project Strategic Brand Identity

Anticipating Customer Needs

Challenge

Anticipating the need to understand the intricacies of the Goods and Services Tax, our Client, a full-service Indian law-firm acclaimed for its legal acumen and expertise, assigned to us the design development of their online training platform to coincide with the release of the imminent Goods & Services Tax (GST) by the Government of India.

Uncover our process

Interpretation

The training platform audience was identified as chartered accountants and independent lawyers who would invest time in self-learning and certification. The modules were content heavy and required rapt attention of participants. Therefore, we decided to introduce a ’sutradhar’ or a narrator, who would help the audience navigate their learning.

Solution

Our solution included coining the name Taxashila, a virtual learning platform for taxation, borrowing the name from the ancient university at Takshila. The virtual trainer was given a personality and name and the interface was developed to take the CA intuitively through modules with pauses for quizzes and games.

Success

An easy to navigate UX and illustrative, theme-based UI was built for the virtual training platform with the end-user in mind.

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