Project Description

Client Laurus Labs
Project Strategic Brand Identity

Innovation At The Core


Formerly Aptuit Laurus, Laurus Labs was in the process of diluting their joint venture with Aptuit and required strategic positioning and a brand identity with a digital touch-point.

Uncover our process


Laurus Labs is a leading global supplier of APIs and intermediaries to the pharmaceutical industry. They lead in research-driven product development that improve the quality of lives. The firm DNA of research and innovation was the genesis of our strategic branding solution which would be interpreted visually across brand touch-points.


We developed the brand identity to be bold and flexible. The objective of the website was to create presence and be discovered by businesses looking for product solutions, therefore the architecture allowed the visitor to navigate to their requirements with ease. The website was also an important touchpoint to build credibility prior to the Company’s initial public offering.


The strategic branding approach provided an interpretive solution and a strong storyline to build the brand across all touch-points. The unconventional colours, rings of innovation and a well-structured brand architecture unified the company’s marketing communication and outreach to potential investors and partners.

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