Client Laurus Labs
Project Strategic Brand Identity
Innovation At The Core
Formerly Aptuit Laurus, Laurus Labs was in the process of diluting their joint venture with Aptuit and required strategic positioning and a brand identity with a digital touch-point.
Uncover our process
Laurus Labs is a leading global supplier of APIs and intermediaries to the pharmaceutical industry. They lead in research-driven product development that improve the quality of lives. The firm DNA of research and innovation was the genesis of our strategic branding solution which would be interpreted visually across brand touch-points.
We developed the brand identity to be bold and flexible. The objective of the website was to create presence and be discovered by businesses looking for product solutions, therefore the architecture allowed the visitor to navigate to their requirements with ease. The website was also an important touchpoint to build credibility prior to the Company’s initial public offering.