Client Piramal Enterprises
Project Strategic Brand Identity
Award ReBrand 100 Award for Piramal Enterprises Visual Identity
Architecting The Brand
Our firm had the advantage of having worked with the Piramal family in the design of their identity. Our engagement, to create a brand architecture and strategy for the current and future businesses and the relationship of these businesses with their brands and the parent brand, was the need of the hour.
Uncover our process
Acknowledging the group’s three intrinsic values of gyan (knowledge) karma (action) and bhakti (care) as the guiding principles that govern its people, processes and behaviours, we arrived at the gyan mudra as a symbol which resonated authentically with the company.
We developed a clarified brand architecture for the businesses and sub-brands and presented it as a comprehensive brand architecture representation that had the potential to include and scale up with their businesses and brands.