Project Description

Client Piramal Enterprises
Project Strategic Brand Identity
Award ReBrand 100 Award for Piramal Enterprises Visual Identity

Architecting The Brand

Challenge

Our firm had the advantage of having worked with the Piramal family in the design of their identity. Our engagement, to create a brand architecture and strategy for the current and future businesses and the relationship of these businesses with their brands and the parent brand, was the need of the hour.

Uncover our process

Interpretation

Acknowledging the group’s three intrinsic values of gyan (knowledge) karma (action) and bhakti (care) as the guiding principles that govern its people, processes and behaviours, we arrived at the gyan mudra as a symbol which resonated authentically with the company.

Solution

We developed a clarified brand architecture for the businesses and sub-brands and presented it as a comprehensive brand architecture representation that had the potential to include and scale up with their businesses and brands.

Success

The brand architecture and naming system clarified and brought logic to the organisation Enterprises through representing a robust system of brand hierarchy and brand extensions.

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