Project Description

Client Laurus Labs
Project Strategic Brand Identity

DNA of Innovation


Formerly Aptuit Laurus, Laurus Labs was in the process of diluting their joint venture with Aptuit and required strategic positioning and a brand identity.

Uncover our process


Laurus Labs is a leading global supplier of APIs and intermediaries to the pharmaceutical industry. They lead in research-driven product development that improve the quality of lives. The firm DNA of research and innovation was the genesis of our strategic branding solution which would be interpreted visually across brand touch-points.


The identity is constructed from three rings; the lowest ring represents structured growth forming the foundation while the top rings identify innovative possibilities and new opportunities. The identity is flexible and provides a visual device to frame story-telling across print and digital touch-points.


A fresh identity system, website and print collateral had the brand launch-ready. Today the company has scaled new heights, their business strategy firmly aligned with their brand strategy of growth through product innovation.

More Projects by Branding

More Projects by Pharmaceuticals Industry