Project Description
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Client Boston Consulting Group
Project Corporate Environment Branding
An Innovative Ethos
An Innovative Ethos
Challenge
BCG, a top-tier consulting firm, required a vibrant work environment, to encourage collaboration and reflect their differentiated culture of brand irreverence and inventiveness.
BCG, a top-tier consulting firm, required a vibrant work environment, to encourage collaboration and reflect their differentiated culture of brand irreverence and inventiveness.
Interpretation
We took up this challenge by matching our wits against theirs, creating spaces and environment that sparkle with tongue-in-cheek surprises and intrigue.
Solution
Elements that express popular BCGisms and their unique world view through a combination of materials, graphics and even toys, took a jab at the stereotypes associated with consultants with lively, witty illustrations and team spaces to unwind.
Success
A heavy, dark wood and carpeted environment was transformed at every corner, with surprising ideas, communication and interactive installations that break the daily rigour of work with a lightness of spirit and sparkling witticisms.
A heavy, dark wood and carpeted environment was transformed at every corner, with surprising ideas, communication and interactive installations that break the daily rigour of work with a lightness of spirit and sparkling witticisms.
