Project Description

Client Cyril Amarchand Mangaldas
Project Strategic Brand Identity

Leading From The Front

Challenge

CAM is India’s Leading Law firm and the challenge was to create not just a website but a platform to propel the firm into leading conversations on trending aspects of law and justice.

Interpretation

Having worked with cam on the creation of a strategic identity, we had a clear vision that the website should be a platform for continuous thought streams on leadership, publications, articles, stand-out cases, blogs and vlogs to clearly position them as ahead of the curve.

Solution

The website was conceived from the perspective of cam’s multiple target audiences, with elaborate user journey maps and userflow planning to design develop a dynamic, scalable and updatable website. In order to maintain and update the site seamlessly, the backend was developed as a robust framework by Ambab, development partners on this project.

Success

The success of the website is the growth of traffic and the ease of content updates. The strategically crafted navigation offers cross-links and several take- off points to social media feeds and subscription models which have been integrated into the site.

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