Pharma has come into sharper focus because of the recent spurt in global epidemics and the CoVid pandemic. With soaring demand, there has been a fundamental shift in market dynamics. As the requirement for essential medical supplies increases there will be more transparency of demand built on on a robust digital backbone. This will help the pharma industry reinvent their supply-chains and work with agile processes. The focus will also shift to how to get a medicine to a patient faster with the proliferation of digital apps for drug delivery. Therefore building partnerships with allied industries such as nutrition, technology, drug delivery and logistics will be key to the evolution of the industry.