The hospitality industry will continue to enjoy patronage by experience-seekers, and adventurers who have an insatiable appetite to keep discovering new locales and cultures. With the memory of a raging pandemic that almost brought the industry to a stand-still, the hospitality industry will attempt to ring-fence their concepts from future disruptions by including safety, hygiene and distancing within their offers. Exclusive and personalised hospitality, offered at a premium will see high demand as it assures safety to travellers. Another shift would be a higher demand for sustainable and eco-friendly hospitality for travellers who have become more aware and attuned to the environment. Finally, personalised and distinctive service design and environments will ensure travellers keep coming back for more.