Project Description

Client Club Mahindra
Project Corporate Environment Branding

The Happiness Palette

Challenge

The challenge was to create a brand environment for Club Mahindra staff at the corporate head office, which resonated with the brand mission of “Good Living. Happy Families.”

Interpretation

For office staff who work entire shifts with images of holiday locations, and are besieged with pictures of families at Club Mahindra resorts on all their digital devices and social media, we felt it would be an overkill to add posters and images on the walls. Instead we elected to create a more evocative style that brings in the serenity of nature and the vibrancy of colour that speaks to their brand without being overwhelming.

Solution

We selected the colour scheme of the rainbow, each cabin was allocated a colour, such that as one walks across the space, one can experience the transition of colour and mood created through the slow motion blur of colour. Natural elements, flora and fauna in 3 dimensional cutouts with scene of families indulging in fun filled travel activities brought out the brand mantra – “Jiyo Life”.

Success

The office space came alive with intense, bold colours and interpretive graphics against a backdrop of neutral work spaces and transitions in whites, black and grey.

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