Project Description

Client Kolkata Knight Riders
Project Marketing Communication

New Dawn, New Knights

Challenge

To create a launch campaign for the newly branded Kolkata Knight Riders for the IPL 5 season, covering the home city of Kolkata, exterior and interiors of Eden Gardens, VIP lounges, concourse and all team spaces.

Interpretation

We decided to center the communication around the theme of Change. With the introduction of a new identity, new players, new coaches, the communication sharpened focus on the newness with clever communication that put a spotlight on this changed and potentially winning team.

Solution

A multi-layered communication was devised around the core theme, to target the cricket-crazed city of Kolkata, the fans at the home-ground Eden Garden and the players as they entered their ‘Knight’s Arena’.

Success

We take pride that our powerful surround communication and team engagement may have had a hand to play in KKR lifting the IPL trophy that year!

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