The design of the Tata ‘Tech-cellence’ centre showcases the commercial vehicles of Tata Motors in a bold & engaging manner. Not only was the entire space reimagined with a fresh material palette, the entire graphic communication and brand colour scheme was revamped to inculcate a sharpened visual language.
Eumo approached the project as an opportunity to create better customer engagement, delivering higher value through thoughtfully created service design. The customer journey was visualised from pre- showroom visit on digital channels, to respond to their immediate needs at the showroom. Digital touchpoints to support discovery, inquiry and sales support were seamlessly integrated into the journey. Customer advisors were positioned with a vantage point to engage effectively with walk-in customers. From the first welcome to the final transaction and after-sales support, each target’s needs was carefully catered to through functional design.