Project Description

Client TATA Motors
Project TATA Motors CVBU

Going the Distance

Challenge

Our Client team at Tata Motors CVBU felt the need to create a stronger brand presence at highway dealership locations.

Interpretation

The issues identified were to increase distance visibility of signage, ensure readability at high-speeds, attract customers, achieve brand consistency and leverage the brand.

Solution

Our design for their high-mast responded to their brief, in addition to which we ensured that the signage fabrication and installation was simple and effective at site, with inbuilt engineered stability, low maintenance and high brand recall.

Success

These huge totems were rolled out to become the beacon for the company, announcing their presence at highway dealerships across the nation.

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