Project Description
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Client Satyam
Project Satyam Live
Award Association of Briefing Programme Managers Worldwide Experience Centre
Business, Unusual
Business, Unusual
Challenge
Satyam Computers asked us to design a space for Satyamites to demonstrate their unique working methodology, technological leadership and entrepreneurial initiatives to global clients, showcasing the expertise and infrastructure of the company, through case studies and testimonials.
Interpretation
To deliver a project that was in synergy with the rapidly growing IT industry we decided to create a “black box’ experience that automatically guided the user from one space to another with help of sensory and visual experiences aided by technology.
Solution
Our design focused on the stakeholders’ experience with the unravelling of the captivating story of one of the four most promising IT companies in the country. The narrative is revealed in an unconventional manner using visual and sensory metaphors to suggest the softer, intangible aspects of the company that help differentiate it from competition. The story- telling techniques include multi-screen projections and interactive displays relating the story of a company focussed on business growth through evolving technologies, business delivery models and partnerships with Clients across the globe.
This project, done under erstwhile design firm RJB-Design, was lead by our Director.
