Client Reliance Industries, Jio Business Center Project Corporate Environment Branding
Brand New Possibilities
Jio, Reliance Industries’ brand new telecom brand, was to be launched, and required a big shift in their corporate environments, to make them more collaborative and engaging, while infusing spaces with brand elements.
The Business Centres are allocated to visiting professionals, partners, vendors and associates. These would benefit from large contiguous canvasses that sweep across corridors and unite the spaces, with breakout spaces and touch points infused with the playful spirit of youth inherent in the brand personality.
We visualized the brandscape as a master visual of a wave of undulating gradients inspired by the colours of India, sweeping across vistas and carrying along celebratory images of dance, performance, sport and art. Visitor touchpoints such as reception and waiting areas defined the brand with greater emphasis on the service and digital connectedness.
Visitors are in for a visual treat as they interact with the brand in all its glory as it unfolds across the reception areas, corridors, lounges and transition spaces.