This strategy required consolidation of all financial services with the introduction of ideas such as multi-tasking service pods with the conceptual clarity of Making Money Friendly.
Our contribution was across the project timeline. We designed a radical new service experience based on strategic thinking, addressing the customer’s needs as central to the service experience as opposed to having the customer move from station to station. We designed all elements of the interior, from the shell and permanent finishes to the modular furniture & engineering for manufacture. To rollout the project we used proprietary systems to develop architectural and engineering drawings for 100 retail outlets nationwide.