Our solution seeks to connect emotively with an audience that is full of ideals, wonder, curiosity and even confusion. A target segment that enjoys both physical and digital experiences that allow them to discover and express themselves. The central concept is the potential of every young adult to be a star in their own right, to be guided by the spark that ignites their superpowers. This star is shaped into a centrepiece around which the young audience can hangout, socialise and share ideas. The graphic style speaks directly to the audience. With the convenience of embedded screens, a performance stage and a coffee dispensing machine, a sense of casual comfort is communicated which allows the customer to make decisions in a stress free and vibrant environment. ICICI Bank delivered on their promise of a stress-free banking experience for millennials, by customising a host of flexible products including a zero-balance savings account and easy insurance coverage for the experience-seeking millennial customer.