Client ClearWater
Project Brand identity and website design

Building a Digital Presence for a Sustainable Future

Background

ClearWater has long been recognized for its commitment to sustainable water solutions. As the company entered a new chapter – marked by a shift in leadership and strategic direction – it needed a digital presence that could reflect its renewed vision and ambition.

Challenge

Despite its strong reputation in the sustainability sector, ClearWater lacked a digital footprint. This absence made it difficult for potential clients, partners, and stakeholders to discover the brand, engage with its offering, or understand its impact.

Solution

We partnered with ClearWater to define and design a digital experience that could serve as the cornerstone of their renewed identity. Rooted in their updated visual language, the website was designed as a strategic platform ClearWater to express who they are and where they’re headed.

We simplified the site architecture and navigation to ensure an intuitive user journey. Every touchpoint was crafted to enhance usability while reinforcing the brand’s values: Clarity, Innovation, and Purpose.