Project Description

Skincare & Beauty

Grooming Brands For Growth

The Indian consumer is more conscious than ever of appearance and grooming. Taking a cue from them, the beauty and skincare industry is booming. From big international brands to Indian start-ups, the marketplace is getting saturated. Growing online sellers have quickly seen that the only way to differentiate is to leverage the omni-channel presence, and have started investing in creating physical experiences along-with online product sales. Large brick and mortar brands have in turn, turned to social media to extend their influence. The moral of the story is for each to find a way to differentiate.

Eumo has worked with HUL’s Lakme and Marico’s Kaya to create clutter breaking retail solutions that positioned them head and shoulders above the market with the help of fresh strategy, ideation, visual story-telling and service design.

Eumo brings a wide array of services to the Skincare & Beauty Industry, such as

  • Retail identity design
  • Customer journey mapping
  • Service Design
  • Brand Touch Points
  • UX & UI Design
  • Visual Merchandising
  • Design standardisation for roll out
  • Roll out Management

Skincare & Beauty

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