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Client Trinity
Project Melt Branding
Award Best Brand Award Brand Identity Design Melt
Survival of the Fittest
Survival of the Fittest
Challenge
A new way of dropping weight required a fresh approach to branding. None of the typical gym and lifting weights or functional training symbolism would work for a scientific system of weight-loss in a controlled chamber.
Interpretation
We decided to focus on the intent, which was to drop calories through burning them at high-altitude simulated environments.
Solution
A new font, unlike a gym, with greater seriousness, and a dripping m, with the drop suspended with tension at the lowest point of the letter m.
