Our Thoughts
How Integrated Experiences Define the Future of Brand Engagement
In a world where customers move freely between online and offline touchpoints, brands no longer win through design “moments.” They win through design systems. The shift from digital-first ecosystems to integrated...
Experiential Marketing: How Brand Experience Centers Drive Growth
In the simplest terms, an integrated brand experience ensures that everything a customer interacts with lives and breathes the brand, telling a single cohesive story about what the brand stands for.
How Professional Services Firms Can Build Leadership
Standing out in a sector where marketing and promotion is not allowed can become a massive challenge. How do you then draw the client, appeal to talent and build leadership in the sector. The answer emerges when you strip off the complexity and see that at the end it all boils down to interaction between two humans.
Myth Busting: Why Investing in Good Design Pays Off
Misconceptions about design being an unnecessary expense need to be shattered. It's not just a luxury; it's the secret weapon for business growth. Picture this: good design is the turbo boost that propels your business into the fast lane of success.
AI and the Future of the Creative Industry: Opportunities and Challenges
Artificial intelligence (AI) has the potential to revolutionize the creative industry, offering new opportunities for efficiency, innovation, and growth. However, it also presents challenges as the industry grapples with the ethical implications of AI and its potential impact on employment.
Design in a Virtual Parallel Universe
Most of us who know the A-Z of the branding world are all aware that brands interact with their customers in more ways than ten. They voice themselves through social media communication channels, websites, emails, video messaging, print media and the list can go on.
Questions to Ask Yourself Before You Choose Your Final Design
Effective design is simple. And in its simplicity lies the complication. It is not easy to clear your thinking of the endless things that could be added to a design..
How Design Talent Needs to Rethink the Future
Design and design thinking are two different things. Design is everywhere. It is hidden or evidently visible in the things we see, it is the products we create with design tools
NFT’S- Taking the world of art by a storm!
Of all the ways that art is being exchanged around the world, Non-fungible tokens (NFTs) are the newest medium of sharing art with ownership, digitally.
Keeping up with the Kustomers
At the Asian Trends 2020 conference I attended this month, we were faced with some startling statistics. TrendWatching, the company which brought us this conference
God On Small Things
I am saddened that I have caused offence to Hindu people through the use of printing Om and Ganesha on a pair of my leggings. This was never my intention
Wake Up – And Smell The Coffee
Coffee, the drink that a lot of the world likes to have the first thing in the morning, over a social outing, conversation or just to help fuel the engine when one is burning
