India Salon Pro & Beauty Market India
31st Jan – 1st Feb 2012 / 11th – 12th Feb 2013
India Salon & Wellness Pro presented the international trade show. Shanoo Bhatia, Founder Director, Eumo, was invited to present some of her projects, to showcase how developing a brand experience helps improve the retail and customer experience.
The first project was Lakme and he second project was Kaya, where Eumo was given a mandate to create a new retail identity to communicate the repositioning of the Kaya brand from a medical expertise brand to a consumer brand which capitalizes on beauty through expertise.