“For me, design drives an obsession for perfection and an uncanny insight into individual crafts.”
Shanoo has a rich experience in design and design management. She has helped shape the design narrative in India through participation as Chairperson, National Design Committee of ASSOCHAM and President of the Mumbai Chapter of the Association of Designers of India as well as being on the University Advisory Board of MIT Maeer’s Institute of Design, Pune. She participates as a juror for national and international design awards as well as a speaker at design events.
Shanoo has always had an unerring ability to provide strategic design thinking, directing projects rare in scale and design opportunity at Eumo. Her leadership has steered benchmark projects, winning prestigious awards such as the Rebrand 100, Designomics, Wolda, Best Brand and the CMO retail awards on behalf of her Clients. While constantly questioning convention, she believes that design should escape the conformist confines of the craft and find expression across all dimensions. She champions the conscious and thoughtful use of cultural metaphors in her work.