Over about 20 years of receiving clients’ briefs of requirements, I can say with a level of confidence that the essence of a brief is often in its interpretation, in what is not iterated, in what’s unsaid and unconsidered. It is only through design thinking, which is an astute combination of left brain and right brain, simultaneously firing and seeking solutions, that myriad questions mushroom from within the text of the brief.
A brief may be presented to you as a statement of project requirements, a list dictated by business needs, but grasping its true potential to deliver explosive ideas is an acquired art. Unlocking the secrets to delivering powerful solutions has a direct correlation with interpreting a brief. The ideal route to hone this art is to learn through someone who has acquired it. Identify your guru, intern with him/her and keep your mind and senses alert to learning. Your path to mastering a brief should not be at the cost of a Client, but through rigorous application of your time with those who have already unraveled its mystery through experience.
Featured Photo Credit : Saksham Gangwar