Process
Immersion
Understanding the Brief
Defining the objectives of the project and iterating all requirements and the framework within which expectations are to be delivered. Immersing ourselves in understanding our client’s business and challenging their own understanding of their needs.
Benchmarking & Analysis
Reviewing and establishing differentiators, strengths and weaknesses and charting a clear path of approach.
Ideation
Conceptualising and Cerebrating
Designing, imagining and creating preliminary conceptual routes with a narrative that supports expression for each target audience.
Iterating with clarity the strategic and intellectual links with the goals of the project.
Development
Design Detailing
Developing selected routes into tangible solutions that can be visualised in production and application.
Prototyping & Evaluating
Prototypes help opine on the design solution and evaluate its efficacy prior to rolling out.
Delivery
Executing & Implementing
Production of all design, here’s where our credibility is best demonstrated. Our experience with media, technology and materials is put to use, to decrease costs and improve efficiencies through value engineering at each stage of production.
We expand your brief beyond expectations, delivering an evolved brand or experience, that keeps you ahead of the game.