Strength in Unity
TATA INTERNATIONAL appointed us to design the consolidated Tata Group Corporate Showcase at a prominent location in Mumbai. The scope of the project entailed complete multi-disciplinary design, including conceptualization, research, content creation and scripting, spatial design, exhibit and display system design, lighting design, audio visual design, environmental graphic design, project management and production management.
In collaboration with our Client teams, we successfully delivered a landmark corporate showcase, presenting 18 Tata companies, representing the seven business sectors of the group with a unifying theme – ‘Building a future in the new economy’ as well as ‘Building a global Tata Brand’. The showroom was designed as a high-tech environment with multi-media shows programmed for different visitor profiles. The narrative could be viewed as a single unifying narrative or a Company specific show, but always within the umbrella group story. This project was designed by our leadership team through the design company RJB-Design.