Recognising the growing need to help people with acute back-pain for whom surgery is not a preferred option, our brief for the project was clear, to create an identity that suggests scientific methods for spine rehabilitation. Our Client had earlier showed spine by selecting a simple but radical solution for the design of their umbrella brand, Trinity, so expectations were high on both sides.
The solution was borne out of constantly quizzing our Client on the methodology employed as well as reviewing the process charts generated by the scientific machines that pin-point the patients’ pain areas. The logo is ultimately a clever visualisation of this process. The project was successful for us and our Client because it was the result of collaborative work between the creative team and Clients.