Qbera, a Bangalore based company offering fast, frictionless and fair personal loans to a salaried audience, engaged with Eumo to design a visual identity for their company before they move into the next phase of growth. The company was expected to diversify into thematic loan offerings. Hence, the identity needed to be extendable to multiple products, to eventually include travel loans, wedding loans, emergency loans, medical loans and business loans.
Focusing on the idea easy accessibility to finance, the visual identity is constructed using simple but evocative forms. The visual brings together the idea of money as a coin and the connotation of an online chat bubble integrated into the letterform Q. These two forms are intelligently combined to create a distinctive visual identity.