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Melt

Melt

Weight Loss Done Right

Our Clients’ clarity in achieving business goals the right way, using positive messaging on self-esteem and a proven method of weight loss with no short-cuts, was the compass that guided this project to its destination.

The visual identity projects two key thoughts – the idea of shedding weight along with the concept of working hard to do it right. The bead of sweat that is released through the letter M is significant of exercise in a high-altitude chamber which promotes quicker weight-loss.






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