Innovation at the Core
Laurus Labs was in the process of diluting their joint venture with Aptuit and were looking for strategic positioning and brand identity. Their objective was to reflect a “fresh, friendly and innovative” company which resonates with today’s customer.
Eumo was approached for the brand refresh. We worked with our clients to provide a flexible identity that could be married to an image style to evoke a story-telling experience across print and digital touch-points while successfully representing the core brand values through each medium.