Innovation at the Core
Laurus Labs was in the process of diluting their joint venture with Aptuit and were looking for strategic positioning and brand identity. Their objective was to reflect a “fresh, friendly and innovative” company which resonates with today’s customer.
The logo is derived from their three core values which are symbolically represented through three rings. The bottom two rings represent structured growth forming the foundation while the top ring identifies innovative possibilities and new opportunities. We worked with our clients to provide a flexible identity that could be married to an image style to evoke a story-telling experience across print and digital touch-points.