New Dawn. New Knights
A refreshed brand identity and a new launch campaign for the KOLKATA KNIGHT RIDERS with an equally charged environment branding program for the IPL 5 season, covering the home city of Kolkata, exterior and interior of Eden Gardens, VIP lounges and all team spaces.
It was decided to center the communication around the theme of change. With the introduction of a new identity, new players, new coaches, it was only right to support the brand with an equally charged environment branding program. We take pride that our powerful surround communication may have had a hand to play in their lifting the IPL trophy that year!