ICICI Experience Centre
The ICICI Centre of New (ICON) is conceived as an environment that promotes collaborative work and innovative ideas in addition to providing nutritious meals for internal staff.
It is also a testing ground for new apps developed by internal teams to take to market. The concept evolved from the DNA of the organization. Spaces were created to reflect the organization as DYNAMIC, an internal rallying cry within the organization. DYNAMIC is an acronym that reflects the organization as Digital Young Nurturing Agile Modern Inclusive and Caring. The space reflects these values as active engaging alcoves for discussions, co-working and activities.