• Automobiles Driving Sales Through Experiences The automotive sector relies traditionally on a franchise model to deliver their products and brand experience to their customers. While the franchise is an important physical and in-person touchpoint of the brand, the customer feedback selectively gets relayed to the OEM. Hence it is important for the OEM [...]

  • Banking & Finance Investing In Customer Engagement Banks and Financial Institutions are undergoing rapid changes. New technologies and always-connected users present opportunities for transformational design thinking for banks and financial institutions. From being cumbersome spaces one had to go to for loans and mundane banking activities, banks are now available on every phone and personal [...]

  • Education Imparting Change It’s time for real change in the education system and the time is right for design thinking. While schools and universities grapple with which is the most relevant certified government-recognised academic programme to adopt, it is clear that students today are finding knowledge and discovering skills on demand. Online academies are vying [...]

  • Law & Consulting Bringing Brands To The Forefront of Service Design Thinking for Law Firms is coming of age. Law firms are quickly moving towards embracing technology and market intelligence to shape the future of their interactions with their clients. The missing piece is the conversion from old-world clunky verbiage to sharp and easy to [...]

  • Skincare & Beauty Grooming Brands For Growth The Indian consumer is more conscious than ever of appearance and grooming. Taking a cue from them, the beauty and skincare industry is booming. From big international brands to Indian start-ups, the marketplace is getting saturated. Growing online sellers have quickly seen that the only way to differentiate [...]

  • Pharmaceuticals Compounding Success Through Design Thinking Pharma has come into sharper focus because of the recent spurt in global epidemics and the CoVid pandemic. With soaring demand, there has been a fundamental shift in market dynamics. As the requirement for essential medical supplies increases there will be more transparency of demand built on on [...]

  • Healthcare Diagnosing Brand Health There is an urgent and growing need to provide medical care that is affordable and accessible to our large populations through government intervention and the private sector. Investments into healthcare technology is also multiplying, with remote access through digital apps and inexpensive tele-medicine as well as AI responsive bots. Simultaneously [...]

  • Real Estate Blended Environments For A New Normal Post Covid and with the ongoing concern of climate change and impending crises, the realty sector has to reinvent itself driven by the demands of users and society. While long-term consequences are difficult to predict, it is clear that the impact on the Realty sector is [...]

  • Home & Décor Rebuilding personal spaces Home and Décor industry has seen tremendous growth due to a shift of workforce to homes during the pandemic. With people feeling liberated from workplace norms while ensuring productivity through remote tools, homes are quickly being reimagined and retooled as hybrid spaces. With this change come ideas such [...]

  • IT & Telecomm Building Highways of Innovation IT & Telecommunication is ubiquitous and has made access to data and communication a necessity in the remotest regions. Growing rapidly, telecom providers deliver high-speed bandwidth to provide access to better governance, faster healthcare, realtime agricultural data, digital retail shelves, remote mass education, AI-based manufacturing amongst others. This [...]

  • Travel & Leisure Creating customer-centric luxe experiences The hospitality industry will continue to enjoy patronage by experience-seekers, and adventurers who have an insatiable appetite to keep discovering new locales and cultures. With the memory of a raging pandemic that almost brought the industry to a stand-still, the hospitality industry will attempt to ring-fence their [...]

  • Sports Scoring A Strategic Branding Goal Humans need a sense of bonding, belonging, camaraderie, physical release, relaxation and a release of emotion. Nothing response to these needs more than sport. Sport is and always has been a flag bearer of perseverance, grit, hard work and achievement. There is now a huge corporatisation of sport which [...]

  • Art & Culture Disseminating Culture Through Experiences Museums are public institutions that have seen change and must adapt with the changing needs of a dynamic audience. The future of Museums lies in their ability to adapt from the traditional dispensation of keepers of artefacts to knowledge enablers, linking archival knowledge to future possibilities. Museums today [...]

  • FMCG Packaging Customer Relationships The FMCG industry has seen a big shift from traditional to online, which has spurred unprecedented demand and supply. Many companies have converted their exclusive stores to experience zones. However there is a large part of the country where logistics and delivery are still playing catch-up and it is here [...]

  • Startups Design and marketing tools to launch young businesses. We ease an entrepreneurial team’s struggle with brand definition, with a complete solution that informs aspects of identity, communication and brand personality. Our intent is to walk alongside a start-up and help them stride confidently into brand terra-firma, knowing that a well conceived brand will [...]

  • Government Design for Public The Government of India has made giant strides in addressing the needs of a young workforce that constitutes the larger part of the population of the country. Initiatives to work alongside instead of the earlier top-down approach, with a willingness to adapt and listen has resulted in policies to ease [...]

  • Cross-Sectoral A Handmaiden to Innovation Strategic design is essential and ubiquitous across sectors. The MSME industry for example, is seeing a rapid transformation from small family owned enterprises to credible and respectable consumer-focussed brands. Just as sustainability, machine-learning and AI are enabling all industries, design is now changing the face of enterprise in India, [...]