The India Design Summit
The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes. CII is a non-government, not-for-profit, industry-led and industry-managed organization, playing a proactive role in India’s development process.
The India Design Summit is an initiative by CII & provides a platform to create an enduring partnership between design and organizations leading to innovation and increased economic competitiveness. Just as large and small gears work together in harmony, when designers work with organizations, they ignite innovation.
The discipline of design offers a unique way of seeing the world and approaching problems. The summit is a stage to bring the traditional fields of design in partnership with the fields of technology and business towards the development of new products — real and virtual. It is a manifesto to inform the future of our highly technological age, profoundly in need of humanizing. The summit brought about new ideas, new initiatives, and new thinking needed to contribute to the larger picture of design in the knowledge economy.
“Design – The New Now”
A new door of opportunity has opened in India for massive design interventions through the Central Government’s key initiatives such as “Make in India”, “Digital India”, “Clean India”, and “Smart City”. These initiatives have a phenomenal commitment from the Government and zeal to succeed. Design is an integrating force, a catalytic tool to cause and leverage sustainable competitive advantage for businesses and the nation. It is the X factor for humanizing massive public initiatives of the Government. Design is the “The New Now”.
The theme is about the New that is unfolding now, the New that is trailblazing. The summit will explore how design is being harnessed to create sustainable businesses as well as sustainable futures. It would articulate key arguments within the Indian and global context to encapsulate the transformations in how we live, create and communicate. The summit will have on board change makers, change drivers, change champions who would go beyond insular and self-referential arguments about design and create a collective consciousness, offer a discourse that is future-focused.
Shanoo Bhatia, Founder Director, Eumo was invited to present her thoughts on the theme. Her presentation called “Consequences of Procrastination” addressed how design thinking and innovation can change businesses and impact the culture of an organisation. How can design touch human lives and the reasons why investing in good design today creates good brand customer experiences through various verticals. She elaborated on how design is a handmaiden to innovation.