About the Event
The Associated Chamber of Commerce and Industry of India (ASSOCHAM) hosted ‘ASSOCHAM DesignLink’, conceived by the National Design Committee (NDC) in Mumbai and supported by Piramal Enterprises. Leading design professionals from industry as well as independent studios shared their learnings about a range of design disciplines in a fast-paced, engaging series of presentations targeting brand manages and marketing heads of consumer and B2B Companies. The objective of the NDC is to create an interface between designers and the industry, and to ultimately help educate businesses on the entire concept of design being indispensable for business growth. The evening saw presentations ranging from brand building through design, to product engineering and design and even interesting insights on bridging design and business in the workplace.
“Design is a handmaiden to innovation. It is a newly emerging management discipline, and a distinct way of thinking about business that can help companies and brands differentiate themselves in a competitive market place and grow revenues and profits.” “Every Business can use design for its gain”, says Shanoo Bhatia, Founder Director of Eureka Moment and Chairperson of the National Design Committee, ASSOCHAM.