Good design has a functional role, but it is also a dominant medium for conveying identity. When signage, city maps and street furniture are properly integrated in an urban landscape, they create an identity and a sense of space. In addition, they make the lives of citizens more convenient and aesthetically rich. To create a revived awareness of the impact of design in urban environments, the Mumbai chapter of the Association of Designers of India (ADI) brings you ‘Making Design Visible 2018’ with two participating schools of design – Pearl Academy, Mumbai, and ISDI Parsons, Mumbai.
Says Shanoo Bhatia, President — Mumbai Chapter of the Association of Designers of India (ADI), “We see this event as an opportunity to create a meaningful engagement between students and the professional design community. By going off-curriculum, we had the opportunity to make students consider how design has a direct impact on the communities it serves with a potential to improve the quality of lives of people.”
The joint effort between ADI Mumbai and the students of ISDI Parsons, Mumbai, and Pearl Academy, Mumbai, has already kick-started a movement that fosters a culture of design-driven innovation in the urban environment. Now, it’s time for the design community, the public and municipal authorities to start a conversation and be a part of this catalyst of change through the assimilation of design thinking.
ISDI Parsons, Mumbai