Tata Motors CVBU

Tata Motors CVBU

A Gargantuan Refresh

During a period of general economic downturn in the country, TATA MOTORS, India’s largest automobile company approached Eumo to re-design their Commercial Vehicles Dealership Programme in order to garner greater competitive visibility and enhance their sales through a better customer experience. They felt the need to create a stronger presence at highway dealership locations and attract potential customers while achieving visual consistency and leveraging the Tata brand.

Eumo approached the project as an opportunity to create better customer engagement, delivering higher value through a better designed environment and services. The design of the Tata ‘Tech-cellence’ centre showcases the behemoth commercial vehicles of Tata Motors in a fresh, bold, engaging way while proudly regaling the Tata banner. These Tech-cellence showrooms are to be implemented all across India to create an iconic retail signature for the brand. It is the projection of excellence through design, environment and service to give the customers an elevated surround experience of design and technology which creates aspirational engagement and directly contributes towards the overall satisfaction of the customer and is instrumental in building a sense of renewed trust for the dealership and for the Tata brand.

It is the projection of excellence through design, environment and service to give the customers an elevated surround experience of design and technology which creates aspirational engagement and directly contributes towards the overall satisfaction of the customer and is instrumental in building a sense of renewed trust for the dealership and for the Tata brand.






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